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Aqua Conditioners makes compact, salt-free hard-water conditioners in India, and was paying Google for clicks that could never buy. We rebuilt the ad account search by search, then built them a new 48-page website for the next stage.

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The Challenge

Aqua Conditioners was already running Google Ads in Chennai when we audited the account. The ads were live. Too much of the money went to the wrong searches.

What the audit found:

  • Searches that could never buy - About one rupee in five went on searches for RO systems, water purifiers and competitor brands.
  • Wasted impressions - 19,782 a month in April, shown to people looking for something else.
  • A low click-through rate - Between January and May, only 4.2% to 6.4% of the people who saw an ad clicked it.

$2.86 a lead. 58 leads in the last 30 days, from a Chennai campaign rebuilt search by search.

Verified resultGoogle Ads account, pulled 23 August 2026

Aqua Conditioners new website home page hero

Our Approach

Fix the account first, then build the site the ads will need next.

  • Phase 1: Rebuild the ad account
  • Phase 2: Build the new site
  • Phase 3: Landing pages for the ads

Phase 1 : Rebuild the ad account

Exact and phrase match only. Negative keywords layered in for purifiers, RO and competitor names. Every ad rewritten to answer the search it shows on.

Phase 2 : Build the new site

48 pages from the client’s own copy: ranges for showers, bathrooms, homes and buildings, 9 product pages, a model finder, installation, warranty, a money-back guarantee, a blog and more.

Phase 3 : Landing pages for the ads

6 landing pages, one per search: water softener for home, whole house, bathroom, shower, salt-free, and water softener Chennai. Each has a short header, the form beside the offer and a call bar that stays on screen on a phone.

Aqua Conditioners water softener Chennai landing page with the Call Me formAqua Conditioners product page for a home water conditioner

Find My Model

Nine models is a lot to choose from. The Find my model page asks where the water is used, then about pressure and size, and recommends one of the nine by its flow rate.

A buyer gets to the right product without reading nine spec sheets.

Aqua Conditioners Find my model selectorAqua Conditioners Find my model selector on a phone

The Call Me Form

Pages end in the same short form: name, a 10-digit phone number, email, city, PIN code and where the water is used. A message is optional. WhatsApp and a call button sit alongside it.

Each form carries the name of the page it sits on, so any enquiry can be traced to the page that produced it.

Aqua Conditioners home page section from the new website

Outcome

At similar spend, the rebuilt account shows its ads to far fewer wrong people and gets more leads.

Click-through went from 4.2% to 6.4% between January and May to 11.5% in August. Wasted impressions fell from 19,782 a month in April to 3,528 in August, about five times fewer. The share of clicks that became leads rose from about 7% to about 12%.

In the last 30 days: 58 leads at $2.86 each. The ads still point to the landing page on the old site. The new site is ready on a preview link for the next stage.

Ad figures as reported by Google Ads, pulled 23 August 2026, shown in US dollars at $1 = Rs 87.

Aqua Conditioners home page on a phoneAqua Conditioners Chennai landing page on a phoneAqua Conditioners Call Me form on a phone